The association takes the Party's basic theories and lines as its guiding principles, abides by laws, regulations and national policies as well as social ethics. It represents the interests of members and the association itself, safeguards their legitimate rights and interests, and promotes the sustained, rapid, coordinated and healthy development of corporate culture in Hebei Province. Corporate culture is the soul of an enterprise, and a set of values that an enterprise believes in and puts into practice. It includes the enterprise's business philosophy, code of conduct, knowledge achievements, spiritual outlook, employees' mentality, public opinion environment and other contents.
With the development of the times, corporate culture has attracted increasing attention from the business community. Advanced corporate culture has demonstrated strong vitality in practice and is playing an increasingly important role. The association aims to build a platform for information sharing, scientific research, talent exchange and achievement promotion for the development of corporate culture in Hebei Province.
In the future, the association will be committed to providing a platform for cultural, artistic and calligraphy & painting exchange, promotion and interaction for various business groups (state-owned enterprises, private enterprises, individual businesses) inside and outside Hebei Province, as well as film, television and media enterprises and institutions. It will also provide a platform for production and service enterprises to share product and service culture information, and conduct exchange and promotion activities. Additionally, it will build a cross-border, innovative exchange and interaction platform between film, television, performance, calligraphy & painting enterprises and industrial/commercial enterprises. The association will offer a shared and interactive platform for the ecological construction and development of excavating and promoting traditional Chinese culture. It will provide a platform for financial enterprises such as banks, securities and insurance companies to access exclusive product cultural services and conduct coordinated development, exchange and interaction with entity enterprises. Moreover, it will establish a platform for traditional enterprises to interact, communicate and develop with new sales channels and business models such as e-commerce. The association will pay attention to the information development trends of emerging business formats and fields, and provide members with exchange, interaction and promotion platforms such as the latest development forums on cloud platforms, big data, drones, intelligent manufacturing, RV camping and electric vehicles.
