From July 14th to 21st, representatives of China's Oudeville Cosmetics Factory—Sun Xue, Dong Changyuan, and Ding Ling—successfully conducted market research and business matchmaking in the African country of Togo, achieving fruitful results and laying a solid foundation for Chinese beauty brands to enter the African market in the future.
The delegation went deep into Lomé, the capital of Togo, and conducted in-depth exchanges with local governments and institutions, achieving successful collaborations as follows:
▲ Togo's National Ministry of Trade — Discussed policy support for investment in factory construction and localized operations.
▲ Representatives from the President's Office — Expressed welcome and support for Chinese enterprises' investment.
▲ Togo's National Chamber of Commerce and Industry — Reached an intention for industry cooperation to promote connections between Chinese and Togolese enterprises.
▲ Local vocational colleges — Agreed on cooperation in beauty industry skills training and joint talent development.
▲ Togo's largest local online platform — Reached an intention for brand online promotion and e-commerce cooperation.
This visit not only enabled Chinese beauty enterprises to gain an in-depth understanding of African consumers' real demands for cosmetics, skincare products, and hair care products but also provided a clear direction for Chinese factories to set up plants in Africa, expand brand presence overseas, and carry out OEM cooperation.
Why choose Togo?
● Located in the heart of West Africa, it radiates to neighboring countries such as Niger, Burkina Faso, Mali, and Benin.
● The Port of Lomé is one of the largest free ports in West Africa, offering convenient logistics.
● Friendly policies that encourage foreign investment in factory construction and provide tax incentives.
● Vast potential in the local beauty market with strong consumer demand.
● A high proportion of young people in Africa, leading to continuously growing consumption capacity.
Future Outlook: This visit has opened up a new chapter for China-Togo beauty industry cooperation. Moving forward, we will promote:
The implementation of Sino-Togolese joint venture factories.
Joint development of local brands.
Establishment of vocational training courses.
Launch of e-commerce platform cooperation.
Localized product research and development.
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